Born in Barcelona. Made for the sun.

Founded in 2012 by designer Helena Lladó, HELS is an independent swimwear brand shaped by its Mediterranean roots and a distinctive eye for color.

Unexpected color combinations, flattering silhouettes and thoughtful details define our collections. Each piece is designed in Barcelona and made in Spain, in limited runs, with careful attention to fit, fabric and finish.

From the first sketch to the final fitting, Helena leads the creative direction of every collection, bringing a personal perspective to each design. The result is swimwear with a distinctive character, created for women who find confidence in expressing their own style.

At the heart of HELS is a forever-summer state of mind: the freedom, warmth and pleasure of days in the sun, carried with you wherever the season takes you.

Distinctive by design. Mediterranean at heart.